When it comes to designing for industry events, there’s an added layer of intention. Every detail matters, every texture is noticed, and every moment is an opportunity to inspire. At its heart, the evening was about inspiring creativity and making space for vendors to connect, collaborate, and celebrate one another. Needless to say, it was a true honor to plan and design elevated event details for the 2nd Annual Wipa Nashville Gala at 1 Hotel Nashville.
This luxury hotel was the perfect location to hold this epic event. The design brought bold color into the organic environment the hotel is known for, creating an atmosphere that felt both vibrant and welcoming. The theme, Lush Hues and Lavish Views, set the tone for a vibrant, layered, and immersive design experience. At White Ink Calligraphy + Co, we had the honor of bringing that vision to life through the details we created.
Invitations with a City View
The invitation suite introduced guests to the evening before they ever stepped foot inside the space. This is always our goal when creating custom paper invitations for weddings. In fact one of my favorite parts of my job is hearing our clients tell us all the amazing feedback they got from their guests after receiving an unexpected invitation that WOWS. We wanted our industry friends to experience that same dopamine hit wedding guests get when receiving beautiful invitations in the mail.
Let me just say: Goal accomplished! This is why paper is so important. This is why the invitation sets the tone for the event day. Sometimes, you just have to experience it, to get it.
For this event invite, a rich purple backdrop with a delicate white sketch of the Nashville skyline added a refined, architectural element. The event title, Lush Hues and Lavish Views, was written in shimmering silver calligraphy, catching the light in a way that felt both celebratory and elevated. It was the perfect balance of color and fine detail, a preview of what was to come.
The custom cityscape of the Nashville skyline that was central to the event design was included on the invitation, the seating chart installation, and the die cut pocket on the menus. As always, all the artwork was done by hand – not shortcuts here. It was such an honor to bring this theme to life and carry it throughout this event celebrating fellow Nashville wedding professionals.
Menus with a Personalized Touch
At each place setting, guests found menus that doubled as place cards, featuring their names handwritten in calligraphy at the top and tucked into a custom die-cut pocket featuring a sketch of the cityscape of Nashville. These kinds of details invite guests to slow down, look closer, and truly experience the design. These purple menus looked amazing at each place setting.
The tablescapes were a work of art. With stunning floral arrangements, intentional linens, purple glassware, and the royal purple table numbers we created in a fun material, it was a sight to behold.
Fig Shaped Escort Cards and Interactive Seating Chart
One of the most playful and visually striking installations of the evening was the escort card display. Each guest experienced the seating chart installation, walking up the steps to find their escort card amongst the trees. Each escort card was die cut in the shape of a fig, with the guest name and table number in calligraphy. The organic movement of the cards, paired with their unexpected shape, created a moment that felt immersive and artful. The trees framed a large arch display of the Nashville Skyline, which mimicked the design of the bar signage we also created.
Statement Bar Signage
The bar signage featured semi-circle acrylic designs in custom colors that tied seamlessly into the event palette. Each piece incorporated a stylized Nashville cityscape, reinforcing the visual story throughout the space. The curved shapes softened the overall look while still feeling modern and bold, a perfect complement to the venue’s aesthetic.
While guests grabbed a drink at the bar, they could also grab one of the cocktail napkins or matchbooks we designed. For the cocktail napkins, we had two designs. One in a bright green hue that featured the event theme, Lush Hues and Lavish Views, on it, adding a vibrant pop of color. The second napkin design was a soft lavender color that showcased a delicate line sketch of the Nashville skyline, tying back to the invitation suite.
Next to the napkins in a bowl, were the light purple matchbooks that carried the event branding, offering guests a stylish and functional keepsake from the evening. Each element worked together to create a layered, cohesive design story that felt intentional from start to finish.
Custom Onsite Engraving Experience
To make the evening even more memorable, we brought in a live engraving station, which is one of our favorite ways to elevate a guest experience.
Attendees received compact mirrors engraved on-site, creating a personalized keepsake they could take home. Watching the engraving process unfold added an interactive element to the event, while the finished pieces felt thoughtful, elevated, and truly one-of-a-kind.
Immersive Design Experience
The WIPA Nashville Gala at 1 Hotel was a celebration of creativity, community, and elevated design. The Lush Hues & Lavish Views brought in creative design elements that were thoughtfully woven through the day creating an immersive experience for all in attendance. Seeing the joy on everyone’s face as they witnessed the various day-of event details was a highlight. It was truly an honor to be a part of such an amazing event for such a wonderful group of professionals. The wedding industry in the Southeast is filled with incredibly talented people, and I’m so grateful to be part of a community that continues to inspire me every day.
If you’re planning a wedding or event in Nashville, or anywhere in the world, we’d love to help you create meaningful, personalized stationery and event details that tell your story.
Reach out today to learn more about our full-service wedding and event design offerings! We can’t wait to create something unforgettable for you!
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Madison and Joseph’s elegant Eustis Estate wedding blended timeless elegance and playful personality perfectly. We created their wedding paper goods and the day of details to reflect their story and vision. They wanted items that felt both refined and deeply personal. We had a hand in designing many items for both the rehearsal dinner and their wedding day, which is always a treat!
One of the things that made this wedding especially memorable for us was collaborating with Emerald Events for the first time. Working with Devyn, the lead planner, was such a joy. The entire planning process was so fun and collaborative. It’s always a treat when vendors come together seamlessly to bring a vision to life.
A Letterpress Invitation Suite with a Playful Twist
The invitation suite set the tone for Madison and Joseph’s wedding day from the very beginning. The main invitation was letterpressed, giving it that timeless texture and elevated feel that couples love.
But the suite also included a detail that made it uniquely theirs: a sweet portrait of their cat. Yes, this was the first time we’ve ever put a cat on a wedding invitation, and we absolutely loved it. The couple trusted us to have fun with the design. The invitation suite took on jewel tones and even with the playful twist felt refined and elegant. It was the perfect introduction to a wedding that balanced classic style with meaningful touches.
Rehearsal Dinner Details
Before the wedding day festivities began, we had the opportunity to design details for the rehearsal dinner as well. These pieces helped carry the couple’s aesthetic into the entire wedding weekend.
We created the welcome sign, cocktail signage, and custom menus, each designed to complement the evening’s atmosphere. The menus were a favorite, as they opened like a small book, with each guest’s name featured on the front along with a tassel. This interactive element was fun and memorable and highlighted the attention to detail that was woven throughout their wedding weekend.
Thoughtful Ceremony Details
For the ceremony, we created a memorial fabric sign, a soft and meaningful detail that honored loved ones in a beautiful way.
Guests were also greeted by an oval, gold-framed mirrored welcome sign, which added a classic and sophisticated touch as they arrived for the celebration, pairing perfectly with the elegant surroundings of Eustis Estate.
Elegant Eustis Estate Wedding Reception Details
As guests transitioned from the outdoor ceremony to the indoor reception, the thoughtful details continued.
One of our favorite elements was the seating chart, where guest cards were tied to elegant candelabras. It created a visually stunning display that felt romantic and timeless.
At the bar, we designed die-cut signage finished with a tassel, mounted directly to the bar front. The tassel detail added texture and a subtle sense of movement, while also tying into elements found in the invitation suite and other design details. Peep the tassels on the rehearsal dinner menus and the place cards at the wedding!
We also created custom red foil matchboxes, a small but impactful detail that doubled as a keepsake for guests.
Throughout the reception space, additional pieces helped guide guests through the evening, including signage for the cards and gifts table and a guestbook sign for a deck of cards guests could sign, which was another fun and interactive element that felt true to the couple.
At each place setting, guests found custom menus that mimicked the colors and design of the paper pieces found in their invitation suite. Each menu paired with place cards that had a tassel attached, completing the elegant tablescape and tying together the design details from the rest of the day.
Designing details for Madison and Joseph’s rehearsal dinner and Eustis Estate wedding was such an honor. Not only did we have so much fun flexing our creative muscles, but thoroughly enjoyed working with the couple and the amazing planner. It truly made this wedding an unforgettable experience.
Madison and Joseph, thank you for allowing us to design these details and to collaborate with such an incredible team of vendors to bring your celebration to life.
If you’re planning a wedding in Nashville, or anywhere in the world, we’d love to help you create meaningful, personalized stationery and event details that tell your story. We work with couples worldwide to design details you and your guests will remember forever.
Reach out today to learn more about our full-service wedding and event design offerings! We can’t wait to create something unforgettable for you!
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Designing the signage and other day-of wedding details for Ella and Noah’s Diamond Creek Farm wedding was such a joy. Their celebration was timeless, refined, and modern in all the right ways, and every detail reflected that. From the first impression as guests arrived to the final touches inside the ballroom, their design embraced a classic black-and-white palette with subtle Southern elegance.
A Striking First Impression: The Black-on-Black Welcome Wall
The second guests arrived, they were greeted to an unforgettable moment. We designed a large black-on-black welcome wall, which stood outside against the venue’s light brick exterior. The contrast made it an instant focal point, and it quickly became a favorite photo backdrop throughout the evening. This installation set the tone for the wedding day: modern, stylish, and beautifully intentional.
Fabric Welcome Sign for Outdoor Ceremony
For their ceremony overlooking the rolling Tennessee hills, we created a white fabric welcome sign that added softness and movement to the space. A custom wooden frame displayed the sign that attached at the top and bottom with black ribbon so it could still catch the breeze. The gentle movement of the fabric against the natural landscape added a romantic, organic touch that complemented the outdoor setting perfectly.
Gold-Framed Mirror Seating Chart
After the ceremony, guests made their way back toward the building, where they found their seating assignments displayed in one of my favorite design moments of the day. We created a seating chart using an oversized gold-framed mirror. In white calligraphy across the glass, it read: “Our Favorite People” followed by the couple’s names and wedding date.
Each table assignment was displayed on handmade paper and attached to the mirror with gold wax seals, creating a layered, elegant look. The combination of textures and warm gold tones made this piece both functional and beautifully timeless.
Black-and-White Reception Details
Inside the grand ballroom, the monochrome palette truly came to life. White and black details filled the room and elevated the already stunning space. White drapery and linens covered the space allowing the black napkin and other details to pop.
Guests visited the bar where our tombstone-shaped bar signage in white with black calligraphy added a modern touch that tied seamlessly into the overall theme.
At each place setting, we designed white menus paired with satin, black ribbon place cards tied in delicate bows around the menus. The ribbons featured each guest’s name in gold foil calligraphy. This small but meaningful detail tied together the gold accents, black elements, and classic white foundation for a cohesive, thoughtfully curated look.
Ella and Noah’s wedding was a perfect blend of modern minimalism and elevated Southern charm. Every wedding detail was designed to enhance the atmosphere of Diamond Creek Farm while reflecting the couple’s elegant vision. It was an honor to create these pieces for such a beautiful celebration.
If you’re planning a wedding in Nashville, or anywhere in the world, we’d love to help you create meaningful, personalized stationery and event details that tell your story. We work with couples worldwide to design details you and your guests will remember forever.
Reach out today to learn more about our full-service wedding and event design offerings! We can’t wait to create something unforgettable for you!
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This year we started off a busy fall wedding season with White Ink Couple, Ashley and Austin, at the iconic Hermitage Hotel in downtown Nashville. This unforgettable, art nouveau-inspired wedding did not hold back when utilizing details, pulling in colors, and interlacing style and texture throughout the entire event. White Ink was there for ALL of it!
We rolled up our creative sleeves and worked to help bring Ashley and Austin’s elegant vision into focus. We wove together poignant characteristics from The Hermitage Hotel’s architecture along with the flowing geometric styles and muted colors of the booming art nouveau movement were incorporated into all the important details of the day.
This was an unforgettable experience for the our team and we are delighted to finally get to share this day with you!
Art Nouveau- Did you know?
Art Nouveau or “new art” was a movement that gained popularity from the late 1800’s to the early 1900’s. According to the The Art Story’s website, “Art Nouveau was aimed at modernizing design, seeking to escape the eclectic historical styles that had previously been popular. Artists drew inspiration from both organic and geometric forms, evolving elegant designs that united flowing, natural forms resembling the stems and blossoms of plants. The emphasis on linear contours took precedence over color, which was usually represented with hues such as muted greens, browns, yellows, and blues.” www.theartstory.org
This invitation suite was designed to reflect the timeless details of the wedding venue. We custom-designed the envelope liner to include that classic, art nouveau look. Muted greens and yellows rested perfectly together with a focus on the natural beauty of white birds and the liners’ harmonious shapes and lines.
One notable detail within The Hermitage Hotel is a hand-painted bird theme throughout the guestrooms and suites. The idea to include birds in the custom envelope liner was a purposeful and beautiful way to connect the invites to the venue.
The ornament framing around the rsvp and details cards was meant to mimic the ornate frames and trim work throughout the hotel. This invitation suite was truly the ultimate ‘sneak peek’ for Ashley and Austin’s guests of what was to come!
A wedding welcome sign is multifunctional, especially if it is mirrored. Event signage, in general, is a seamless way to provide guidance for your guests as they enter the venue space. It adds to the tone of the space without stealing the show. It’s also a fantastic way to showcase the theme of your big day.
Ashley and Austin chose to use our floor-length, Bourdeaux, gold-framed mirror with minimal ornamentation. It was the perfect sign to bring just enough attention. Even in a vintage, art nouveau-themed wedding, small details can go a long way. Giving guests a quick opportunity to check their reflection is a welcomed added bonus!
Our couples often use seating charts and escort wall displays as an opportunity to showcase their wedding day theme in a big way, and I am HERE for it!
Ashley and Austin trusted White Ink to create a custom wallpaper to serve as the backdrop for this one-of-a-kind escort wall display. We kept with the art nouveau theme by focusing on natural elements, like leaves and flowers with a soft brown and white. The oval escort cards were individually hooked to the display and boasted a thick yellow tassel to replicate a vintage hotel key. How cute are these?
This stunning muted blue frame with gold ornamented trim was the perfect addition to our custom bar sign. It fit in with theme so seamlessly. The cocktail hour bar sign was a beautifully subtle addition to help carry the art nouveau theme by pulling in those soft hues and bold fonts.
Details like these are so much more than signs and menus, they provide a pivotal role in a carefully designed event. These little details leave a lasting impression and are something guests appreciate.
I could stare at these custom die-cut menus and place cards for hours. Guests enjoyed many day-of details that these little guys boasted. Much of the day’s style, colors, florals, and designs can be found right here in the artfully designed paper details.
A place card sat atop each menu, connected together with a soft, vintage, yellow chiffon ribbon. The same yellow ribbon could also be found on their invitation suite. I especially appreciated the functionality of the color-coded blooms on the place cards, which served as the meal indicator. Absolute perfection.
White Ink carried the vintage frame design from the invitation suite, rsvp, and detail cards to create Ashley and Austin’s table numbers. Table numbers don’t have to steal the spotlight in order to be a memorable part of a stunning tablescape.
The best way to tie in wedding theme details throughout the day is by pulling in designs just like this. Our couple also decided to use the vintage, wreath table number base from our extensive wedding rental collection. As you can see, it was the perfect choice!
Ashley and Austin came to White Ink with an elegant, vintage, art nouveau-inspired wedding vision. It was an honor to take on the task of bringing their vision to life. Taking in the approving whispers and smiles of the bridal party and guests is an unforgettable feeling. It is at the heart of why we do what we do. We love seeing the faces of our couples and their loved ones light up when they see their wedding dreams become a reality. We can’t wait to do it for you!
If you’re looking to add custom, thoughtful touches to your wedding or event, we would love to help make your vision a reality. Reach out today to learn more about our full-service design offerings—we can’t wait to create something unforgettable for you!
We are back at the enchanting Southall Farm and Inn as we take part in elevating the gorgeous wedding of White Ink couple, Brittanie and Tristen. This wedding touches all the senses, as textures and colors burst throughout the Franklin, TN venue.For this elegant, black tie wedding, we created several fun and unique textured details. From fabric signs to stone table numbers, we loved putting all our creative energy to use to make their vision come alive.
Elegant Wedding Invitation Suite
Brittanie and Tristen’s invitation complete with letterpress on hand-torn stock card created an incredibly elegant feel and look for their big day. Wedding invites have the power to truly set the tone for the entire event. I love when our couples understand how important it is to not skip the delicate details that give their guests the very first impression of what’s to come.
Note the pressed image of the Southall venue gently placed over the invite. It’s a small yet mighty detail that makes this invite one-of-a-kind.
Another detail that we must highlight in this suite is the beautiful envelope liner. In my opinion, envelope liners are simply a must, especially when finding ways to customize your wedding invitation suite. I like to think of it as the lining of a fancy jacket; it’s a place to pull in color and even have some fun and make it yours!
“I’m in heaven for your wedding, so what shall I do? I’ll come back to earth to spend it with you. So save me a seat, just a comfy chair, you may not see me, but I will be there.” This touching poem was placed on a fabric banner along with the names of those from Brittanie and Tristen’s life who have passed on. It was an honor for us at White Ink to be involved in such a sentimental part of the ceremony and create this loving gesture for our couple.
Custom Fabric Bar Sign
For cocktail hour, Brittanie and Tristen chose to utilize fabric for the custom bar sign. I like getting the chance to showcase our work as we step off the paper and onto other textures! The look of the fabric bar sign, on the thick wooden bar decorated with soft florals is perfectly inviting as guests make the transition from ceremony to reception. Also, I can guarantee guests will not forget a sign like this!
The title of this custom escort wall says it all: “Love in Full Bloom”. Brittanie and Tristen’s seating chart was so much fun to help create. As if the cascading florals all around aren’t enough to brighten this display, we kept it coming with custom escort cards attached to individual flowers. I like to think of them as small tokens to carry on the mood and energy of this fantastic day.
Textured Reception Details
The delicious menu selection was printed on a beautiful stock card and placed underneath a delicate place card with baby blue ribbons. I think it’s important to point out the spectacular usage of texture from Brittanie and Tristen’s reception. Guests soaked in the beauty of soft linens, traditional and modern glassware, abundant florals, and warm candlelight. THIS is how you create the mood and keep the guests engaged in every sense. I could have stayed here forever.
I have been so excited to showcase these table numbers! Talk about texture! These custom stone table numbers from our extensive rental collection are a favorite of ours at White Ink. We were thrilled to provide these at the reception for Brittanie and Tristen. They created the perfect balance of the texture-filled tablescapes and were undoubtedly a main conversation piece. Reception decor is a wonderful time to show your style and personality just as Brittanie and Tristen did. The Roman numerals were an excellent touch.
Here’s to Brittanie and Tristen. For trusting White Ink with the finer details of this fine day. The love, the people, the creativity is something that will stay with us for many years to come. Cheers!
If you’re looking to add custom, thoughtful touches to your wedding or event, we would love to help make your vision a reality. Reach out today to learn more about our full-service design offerings—we can’t wait to create something unforgettable for you!
Sometimes, a client’s dream wedding turns into our dream wedding! The moment our sweet couple, Sam and Landon, asked White Ink to take part in elevating their Country Music Hall of Fame wedding details, I realized that this wedding was going to be incredibly memorable for our team. And indeed, it was! We had the honor of helping to showcase Sam and Landon’s style with purpose and authenticity by creating their custom Nashville wedding details.
For starters, our couple’s wedding suite embraced a style that was bold and uniquely “Nashville.” I love the sharpness of the invite, complete with a heavy stock, wedding paper and letter pressed font.
Take a moment to soak in the amazing work of the talented Katie Kime! She provided the custom artwork on the envelope liners which depict iconic Nashville favorites like Jonny and June, The Loveless Cafe, The Country Music Hall of Fame, and even the “Batman Building.” Details like this truly set the tone for your wedding guests and create a memorable experience. I just love this details!
Sam and Landon’s save-the-date boasted the same polished look as the invitation suite including the letter pressed font and print of the Country Music Hall of Fame. (Side note: I can never get enough of how beautiful the vintage postage is!)
Wedding Welcome Sign and Program Details
This wedding welcome sign spoke volumes and was a complete showstopper. From the texture to the font to the overall framing of the display, this piece was impressive to say the least.
Simplicity goes a long way with these program details. A gentle font and color against a soft white paper was perfectly inviting for Sam and Landon’s guests. I love getting a peep of little details that are laced throughout the day like the cute little wedding bells on this custom water bottle. The same wedding bell print that we used for the wedding details card in the invitation suite.
Elegant Seating Chart Display
I am so happy to show off what my team created for Sam and Landon’s seating chart! Putting this seating chart wall together on site was an accomplishment. One that I adore! The sleek oval escort cards with hanging tassels were just so beautiful to see. This display wowed the guests and was yet another reflection of Sam and Landon’s elegant style.
Custom Laser-Cut Signature Cocktail Signs
For cocktail hour, we rolled up our sleeves to do one of our favorite things: custom laser-cuts! We designed several table signs to add to the uniqueness of our couple’s unforgettable day. I love how this turned out and how well it fit into the style of the entire event.
However, it’s the custom cocktail stirrers for me! These little guys were so fun to make. The “H” initial stands out so perfectly along with the date. This is a great example of a small detail that packs a huge punch. It’s things like this that your guests never forget!
Can we all take a moment to appreciate how adorable Sam and Landon’s pup looks printed on these custom cocktail napkins? Cocktail hour is a great opportunity to pull in really special details of our lives- like pets! I could look at this face all day!
A Penny For Your Thoughts
Guests took the time to share their best advice on marriage and give well wishes as Sam and Landon created a space for “A penny for your thoughts.” This was a fun and clever way to include each guest as well as receive some welcomed advice from their closest friends and family! We were happy to be included by creating yet another one-of-a-kind laser-cut custom table sign.
The custom signage was carried throughout the reception. Doing this can truly elevate the theme and help carry the tone of a room. The arched table numbers worked perfectly with the delicate tablescapes, and their texture offered a wonderful balance to the vibrant florals all around. Such an incredibly impressive look!
Sidenote: I still think about this floral chandelier more often than I care to admit. I mean, wow! This was such a stunning wedding in so many ways and this chandelier was a showstopper!
Custom Nashville Wedding Details
White Ink designed Sam and Landon’s reception menus that fit perfectly on top of the custom laser-cut settings we created as well! The gold wax seal to top the menu pulled this entire place setting together with the added bonus of the matching table numbers and table signage throughout. When it comes to lacing details throughout an event, THIS is how it’s done.
Peep the cute wedding bell prints making another appearance! This time, at the end of the night when guests were offered a yummy snack of burgers and fries. From invitation suite to burger box, this wedding bell print fit right in!
Wedding Welcome Party Details
I don’t want to wrap up without showing you guys a couple of the day-before details that White Ink did for Sam and Landon’s Wedding Welcome Party. Wedding parties and wedding rehearsal dinners are the perfect time to have fun with details and create a more intimate tone.
Sam and Landon wanted us to create table numbers for the welcome party that included pictures of them being the same age as the number on the sign. As you can see above, here are Sam and Landon at ages 7 and 8. Is this not the sweetest thing ever? It meant a lot to be able to provide these special table numbers for them!
We also created a few more day-before details for Sam and Landon’s wedding welcome party. It was an honor to create items like their seating chart and the most adorable little matchboxes for the guests to take along with them. Putting in the extra effort in these more intimate settings really shows those closest to you, that they are appreciated and that you were thinking of them, which is really special!
To the happy couple, we hope you enjoy lots of love and adventure, and continue soaking in all the finer details around you! Cheers to you both!
If you’re looking to add custom, thoughtful touches to your wedding or event, we would love to help make your vision a reality. Reach out today to learn more about our full-service design offerings—we can’t wait to create something unforgettable for you!